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Compliance on the agenda
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| Although it is not a new issue facing companies, business traveller
compliance is now among the hottest topics on the corporate travel
agenda.
The first joint survey between Argate Meridian (AMG) and the
Institute of Travel Management (ITM), consisting of a panel of
80 Corporate Travel Buyers, with a combined travel spend of over
£800m, has found that as many as a third of business trips
are being made outside of company policy.
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How big is the problem?
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| 10% of business trips are being booked outside the preferred
Travel or Online Booking Agent altogether, while a further 10%
of trips, although using the official channels, are not using
the company’s approved airlines or hotel chains.
At the upper end of the scale 15-30% of travellers are simply
doing their own thing.
This level of non-compliance affects 14% of corporates spending
less then £1m a year, but affects twice as many with a travel
spend over £20m.
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What's the impact?
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| The most immediate impact of the “go-it-alone” approach
is that travellers effectively disappear from the corporate radar
and disconnect from both their organisation’s and their Travel
Management Company’s traveller assistance services. In the
event of an emergency or crisis situation, such independents are
much more difficult to locate and support.
The underlying impact of the independent traveller is that, non-compliance
travel may well rise to a level where it begins to affect the
corporation’s ability to deliver on those volume traffic
deals it has painstakingly negotiated with the airlines and hotel
chains.
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Key drivers
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| The key drivers for traveller non-compliance are shown to
be:
Internet access and choice (97%)
Airline and Hotel Loyalty Programmes (92%)
Increased Traveller Awareness of alternative routes and consumer
products. (90%)
Other factors include an unwillingness on the part of some travellers
or PAs to pay the Travel Management Companies transaction fees
and instances where the individual travel consultant at the end
of the phone allows an out of policy booking in order to please/satisfy
the more senior traveller.
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Getting back on track
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| To combat this problem 40% of corporate buyers surveyed now
have access to Pre-Trip reporting to identify those rogue itineraries
before the trip actually takes place. Many of those surveyed also
now have real time web-based access to this information instead
of having to rely on their Travel Management Company or colleague
to produce a report for them.
Those in charge of procuring and managing travel see booker education
and communication as the key to increasing compliance rather than
enforcing adherence by penalising either the traveller or the
budget holder.
Interestingly, the level of service or perceived level of service
provided by the prescribed Travel Management Company appears to
have very little impact on an individual’s propensity to
book outside of policy or to go it alone.
Maybe some travelling execs are just born with a rebellious streak
or maybe they believe that that entrepreneurial flair which has
seen them scale the corporate ladder within their own organisations
should be applied equally when procuring supporting travel services?
A key issue for corporate buyers is their ability to calculate
the optimum level of compliance their organisation can expect
from its travel policy. There must be a point beyond which any
degree of further mandating or policing of a policy will fail
to deliver any further incremental ROI? In this scenario, maybe
it would be much better to focus on maximising the buying potential
of the 80 or 90 percent of travellers who are in policy as opposed
to spending fruitless time chasing those repeat offenders?
Buyers are spending less than 10% of their working week managing
compliance, but this looks set to rise during the coming year.
This may well reflect a belief that, as travellers become more
used to working their way around both the prescribed self booking
tools and the internet travel in general, it is quite possible
that booker delinquency could increase further.
Copyright AMG Limited
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