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Home > Programmes > Product Development |
Make what you can Sell or Sell what you can Make? Ultimately it is irrelevant whether an organisation first identifies user needs and develops product characteristics to match them, or alternatively, creates a product and then seeks out customers whose needs match the characteristics. AMG’s clients operate in a world, which cannot stop for product development. The reality is that most product development must build upon existing company infrastructures and resources. Most of these are already committed to the on-going production of existing goods or services. AMG’s programmes of Product & Packaging Development seek out incremental opportunities for market and margin growth. Our project teams are structured around a cyclical business process. We understand that the process driver may in fact be the need to respond to a new competitor offering or to capitalise on a surplus of existing resources or maybe it’s to address a shortfall in current revenue targets. Speed is matched with insight. Our product mapping & life-cycle management tools draw out the key & sustainable differentiators. By investing in only those differentiators which can be “perceived” by the market, our teams build recognisable value. Thus our clients avoid having to compensate for a weak product with costly marcomms campaigns; price led promotions or overstated CRM platforms. Our development processes, workshops and tool kits are designed to achieve one or more of the following:
Click here for information on AMG’s Procurement Design Programmes |
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