AMG operates a strict client confidentiality policy. Specific cases involving AMG clients are not published without the express permission of the client company.

Case Studies which are not highlighted in blue are either currently awaiting client approval or have been subject to a "competitive release restriction" which prohibits AMG publishing the case until at least 6 months have elapsed since the project's completion.

Please continue to check the site for regular updates and additions.

Case studies by sector:

• Aviation
  • Case: Major International Airline: Sales Positioning & Sales Effectiveness
  • Case: Major International Airline: Communicating New Product Launch

• Banking & Financial Services
  • Case: Supplier of insurance products
  • Case: Venture capital / private equity
  • Case: High Street Bank: Proposition Development
  • Case: Business Banking Organisation: Communications Review & Upgrade

• Corporate Services & Outsourcing
  • Case: Publishing and book arm of major international media company

• Distribution & Fulfilment Media
  • Case: B2B Outsourced Supply Services

• Healthcare
  • Case: Investment and Corporate Finance

• Materials Handling

• Media
  • Case: Direct marketing company
  • Case: Italian market card company, merchant networking outsourcing
  • Case: Privately owned publishing business

• Retail
  • Case: TV Shopping
  • Case: Loyalty Card development

• Telecommunications
  • Case: Assessment of New Market Entry

• Travel
  • Case: Major business travel agency
  • Case: UK travel business
  • Case: Corporate travel services
  • Case: On-line self-booking tool

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