Over a period of twenty years, this privately owned business became the market leader in a specific type of credit card related insurance, sold solely via its network of business partners (banks & credit card providers)

Being a single product provider in a market which had now reached maturity meant the organisation was looking for new business opportunities by developing the range of insurance products it offered its business partners.
In addition the organisation wanted to explore the possibilities of marketing any new product (s) directly to the general public and thereby start to “own” the customer relationship itself.

The challenge was one of product development, channel exploration and platform integration.