European Home Shopping Channel

A TV Shopping Channel was the acquisition target for a diversified Retailer serving 15 European Countries. The infrastructure supporting the marketing activity was extremely complex and managed by a series of interlinked contractors and sub-contractors across Europe.

The price of acquisition and future profitability were inextricably linked to the cost and performance of the Operations division of the target business and our brief was to produce, in three weeks, an evaluation of the existing Operations division and a fully costed strategy for an upgraded alternative. This was to include a strategy for technology development.

There was a further requirement to proof the certainty in delivery, with timescales to ensure synchronisation with the commercial development of the acquisition.