| Sector |
Travel |
| Client |
Online Self-Booking Tool |
| Project |
Researching the most effective online booking tool
for business |
| Challenge Overview |
There is currently a vast array of online self-booking
tools with the travel market. In addition to well known consumer
brands such as Expedia and Travelocity, there are now a plethora
of “white label engines” marketed both direct to the
larger corporate and also under existing travel agency relationships.
The industry is full of hype and future promises. Each quarter
produces another range of upgrade releases or enhanced versions
of each booking tool.
Whether a large multinational or a small entrepreneurial organisation
with an annual travel budget of less than £100k, navigating
one’s way through this ever moving market in order to find
the most suitable booking tool for a business is an extremely
complex process.
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