Home > Case Studies > Case Study 4

Sector Travel
Client

Online Self-Booking Tool

Project Researching the most effective online booking tool for business
Challenge Overview

There is currently a vast array of online self-booking tools with the travel market. In addition to well known consumer brands such as Expedia and Travelocity, there are now a plethora of “white label engines” marketed both direct to the larger corporate and also under existing travel agency relationships.
The industry is full of hype and future promises. Each quarter produces another range of upgrade releases or enhanced versions of each booking tool.
Whether a large multinational or a small entrepreneurial organisation with an annual travel budget of less than £100k, navigating one’s way through this ever moving market in order to find the most suitable booking tool for a business is an extremely complex process.

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