The fact that We design and deliver these packages from within its Marketing function is the key to our approach.

The structure and design of our internal communications campaign packages mirror those of our marketing campaign packages. Our clients' employees are considered as consumers of information. They are segmented and profiled. Their needs (both motivational and in terms of tools required to perform their role) are analysed and they are targeted in order to produce the desired reaction and response.

This approach comes from an appreciation that the manner, the method, the amount and the appropriate level of communication are as important as the content of the message itself.

All programmes consider the structure of the clients' organisation and the existing communication hierarchy as well as assessing the current position in terms of employee motivation and beliefs. This enables clients to assess the path, the distance and the speed of the programme required.

There may well be instances where organisations over communicate to their employees - simply churning information out or ramming detail down the throats of the disinterested at best leads to "switch-off" and at worse can foster resentment towards the programme and maybe the organisation.

On the other extreme, the absence of a formalised internal communications programme leaves the business open to the mis-interpretation and maybe even cynicism's of the individual team leaders, the unofficial grape vine and alternative industry sources.

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